The Tyranny of Choice

Have you ever noticed the immense amount of music that technology allows us to listen to? There are so many choices that it would be impossible to listen to every track out there in one lifetime. This is what a fellow blogger likes to call “The Tyranny of Choice”.  In his blog, he points out simple facts – making relevant points regarding the future of music.

There is a noticeable imbalance in the music industry. There a numerous music services world wide. These music services are focusing on a small percentage of consumers as opposed to targeting a much larger market share. Streaming plays an important rule in the music industry and it has caused cd and download sales to decline. By targeting that small percentage of consumers, music streaming services are simply taking the downloading money and converting it into streaming money. This means the consumers are switching but not spending more. Larger target market is not necessarily being considered meaning there is just revenue transition rather than revenue growth in the music industry.

According to fellow blogger, there are three things to focus on that are predicted to shape the future of digital music – (1) Consumer Behaviour (2) Tech Companies Strategies (3) Income Distribution. Consumer behavior of the next music generation listeners and not the generation transitioning from downloads or cd’s will be the ones music services need to pay attention to. By understanding the next generation, the music services will be able to properly grow and evolve. Technology companies such as Apple, Amazon, and Google control digital music in one way or another. For this same reason, others such as labels and producers can focus specifically on the music while these companies strategize to focus on their own established goals which mostly involve product/service sales. It is a win-win. Finally, artists and songwriters have begun to pay more attention to income distribution. Although it may not happen overnight, the pressure to more evenly distribute this income is an important movement.

Music listeners may not be expected to spend money on downloads or cd’s in the future, however they are expected to listen to the numerous music choices available to them more than ever before. The Tyranny of choice will influence the way we all listen to music. This provides artists and labels with new opportunities though. Because of “the tyranny of choice” technology has created and will continue to create in the future, artists and labels must come together to create partnerships that will allow them to sell an experience – an unique music experience that they can both sell to the next generation listeners. To provide unique music experiences to listeners is what music has always been about so to focus on this same principle in the future despite how technology continues to change our lives is truly a beautiful thing.

To read the blog post and see charts that served as inspiration for this blog post, follow this link – http://musicindustryblog.wordpress.com/2014/09/29/digital-ascendency-the-future-music-forum-keynote/

Musical Nostalgia

I purchased my first CD at a very young age. Holding it in my hands and knowing it in was mine was pretty neat. Playing it over and over again until I knew all the lyrics to every song was an even better feeling. Those days seem to be over though. Technology has provided us all with convenient ways to listen to our music now. Every day it seems as though there is new evidence pointing to the fact that streaming is the evident future in the music industry. Now don’t get me wrong, I absolutely love the effortless convenience that is opening up my Spotify account… listening to my favorite artists as well as easily discovering new ones! Is streaming changing the way we relate to music though?

I am sure I am not alone in saying that there is a certain beauty in owning music from that band you have followed and loved for years. Then again, there is also the music quality you can hear in say a vinyl than you could never hear while streaming that contagious song you can’t get enough of. It is true that streaming exposes us all to unlimited amounts of music we would probably never had discovered or even had the ability to purchase (even if we wanted to). As music consumers… or simply music lovers… we are able to appreciate the technological advances that make life a little easier however, every now and then we are entitled to feel a little nostalgia about the good old days and questioning how streaming is changing our musical experiences.

Article link served as inspiration. Read “Why I Rushed Out To Buy An Apple Classic: Soon It’ll Be Too Late” as it will surely take you down a stroll your own memory lane. – http://www.nme.com/blogs/nme-blogs/why-i-rushed-out-to-buy-an-apple-ipod-classic-soon-itll-be-too-late

Does Your Next Song Have “Hit” Potential?

Today I ran into an article that introduced me to HitLogic – a software that focuses on analyzing music to predict its “hit” potential! Now this is one of those moments when I absolutely love technology. As a performer, having access to such service provides valuable insights. As an artist manager or producer, having access to such service provides valuable insight too. It is basically a win-win tool.

It is technological advances like these that make me appreciate technology. Whether HitLogic actually works or not, it is nice to know that there are now resources available to benefit musicians careers in positive and accessible manners.

For more information on HitLogic, visit this article – http://www.musicradar.com/us/news/tech/hitlogic-half-price-reports-for-all-607847